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A Google Analytics alternative thatβs simple & privacy-first
Fathom Analytics is a privacy-first web analytics tool designed as a simple alternative to Google Analytics. It offers real-time data, GDPR compliance, and does not use cookies or collect personal data. Features include event tracking, UTM campaign tracking, bot filtering, and forever data retention. It integrates with various CMS and frameworks, and provides a lightweight script that doesn't slow down websites.

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Pricing model: Unknown. No plan details yet.
The tool emphasizes simplicity and quick setup with a single line of code.
Confidence: 90%
Includes essential analytics features but lacks some advanced capabilities of larger platforms.
Confidence: 70%
Integrates with various CMS and frameworks, and offers a powerful API.
Confidence: 90%
Email support from real humans is mentioned, but no live support options.
Confidence: 80%
Pricing starts at $15/month with a free trial, offering good value for privacy-focused analytics.
Confidence: 80%
Fathom Analytics provides a privacy-focused, simple alternative to Google Analytics with real-time data, GDPR compliance, and no cookie banners.
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Sign in to reviewA Privacy-First Analytics Solution That Delivers
Fathom Analytics stands out as a compelling alternative to Google Analytics, especially for those prioritizing privacy and simplicity. The tool's commitment to GDPR compliance and its cookie-free approach are particularly impressive. While it may lack some of the advanced features of larger analytics platforms, it covers all the essentials with a clean, intuitive interface. The pricing is straightforward, starting at $15/month after a 7-day free trial, making it accessible for small to medium-sized websites. The real-time data and forever retention policy are standout features. However, the lack of live support options and occasional limitations in feature depth might be drawbacks for some users.
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Free plan availability for Fathom Analytics is not confirmed yet.
Popular Analytics alternatives to Fathom Analytics include Mixpanel, Hotjar, Baremetrics, Heap. Compare them side-by-side on iMarkTools.
Fathom Analytics is a Analytics tool. A Google Analytics alternative thatβs simple & privacy-first
Facts on this page are attributed to their source and verification status where available. Primary source: usefathom.com.
Versioned field history and change tracking will appear here as the tool is enriched and updated (Phase 2+).