Matomo

• ✓Unsampled data
• ✓No data loss from consent
• ✓First-party tracking
• ✓JavaScript & log analytics
• ✓Raw data access
• ✓GDPR compliance
• ✓Cookieless tracking
• ✓Data anonymisation
• ✓Access controls
• ✓Audit logs
• ✓100% data ownership
• ✓Cloud or on-premise
• ✓Data residency
• ✓APIs & integrations
• ✓Raw data export
• ✓Pages & Traffic sources
• ✓Conversions & Events
• ✓Funnels & Flows
• ✓Segmentation
• ✓A/B testing & personalisation
• ✓Heatmaps & recordings
• ✓AI traffic sources
• ✓AI channel growth
• ✓Engagement

👍 Best for

• ＋Unsampled data
• ＋No data loss from consent
• ＋First-party tracking
• ＋JavaScript & log analytics
• ＋Raw data access
• ＋GDPR compliance
• ＋Cookieless tracking
• ＋Data anonymisation
• ＋Access controls
• ＋Audit logs
• ＋100% data ownership
• ＋Cloud or on-premise
• ＋Data residency
• ＋APIs & integrations
• ＋Raw data export
• ＋Pages & Traffic sources
• ＋Conversions & Events
• ＋Funnels & Flows
• ＋Segmentation
• ＋A/B testing & personalisation
• ＋Heatmaps & recordings
• ＋AI traffic sources
• ＋AI channel growth
• ＋Engagement
• ＋Human vs AI behaviour
• ＋Pages used by AI
• ＋AI search visibility

Pricing model: Unknownⓘ. No plan details yet.

Matomo is a privacy-first web analytics platform offering accurate, GDPR-compliant analytics with full data ownership, suitable for businesses and organizations prioritizing data privacy and control.

• Unknown4.7/5

  Highly rated for accuracy and privacy features.

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1. 1

   Choose your hosting option

   Decide whether you want to use Matomo's cloud service for ease of setup or host it on your own servers for maximum data control and ownership.

2. 2

   Sign up or install the platform

   Create an account for the cloud version or download and install the Matomo software on your server if you are self-hosting.

3. 3

   Add the tracking code to your site

   Copy the provided JavaScript tracking snippet from your Matomo dashboard and paste it into the code of the website you want to analyze.

4. 4

   Configure your privacy settings

   Set up features like cookieless tracking or data anonymization within the Matomo admin panel to ensure your analytics are compliant with regulations like GDPR.

5. 5

   Explore your first reports

   Navigate to the Matomo dashboard to view initial data on pages, traffic sources, and user behavior after the tracking code starts collecting data.

Facts on this page are attributed to their source and verification status where available. Primary source: matomo.org.

Versioned field history and change tracking will appear here as the tool is enriched and updated (Phase 2+).